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Social-networking a new technological language for the world and a great e-marketing possibility

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  • Augusto Sebastio

    (University of Bari,Italy)

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    Abstract

    Social-networking is the first form of communication and in the future it will be the main market in the world and a special showcase for business. Internet is the greatest public space of the world. The social-networking is not simply a way of life to share, to spend the time, we have to face we are in front of a new philosophy of public life in which millions of people recognize themselves as belonging to a community, social-friends with a common identity, part of the social e-belonging. In this digital public space, without squares but full of digital point of intersection for sharing ideas, projects, information there is an important form of connection made by digital social-squares. Social networks are the normal evolution of the technological aspects of social life in the transition from informal to formal ties with specific reference to the share for households of friends, colleagues, associates, companions, and participatory aggregate of ideas and impressions.

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    Bibliographic Info

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    This chapter was published in: Augusto Sebastio , , pages 71-78, 2011.

    This item is provided by University of Primorska, Faculty of Management Koper in its series MIC 2011: Managing Sustainability? Proceedings of the 12th International Conference, Portorož, 23–26 November 2011 [Selected Papers] with number 71-78.

    Handle: RePEc:mgt:micp11:71-78

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    Keywords: ecommerce; networking; e-marketing innovation; Social Capital; Social Customer;

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