Influence of Social Responsibility upon Competitiveness of Companies in Serbia
AbstractThe object of the paper is to analyze the influence of the concept of social responsibility upon competitiveness of companies in Serbia. For this purpose, an opinion poll was conducted concerning evaluation of the importance of socially responsible behavior of companies for consumers in Serbia, based on a representative sample as the results presented in the paper will show.
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This chapter was published in: Gordana Radosavljevic & Katarina Borisavljevic , , pages 531-546, 2010.
This item is provided by University of Primorska, Faculty of Management Koper in its series MIC 2010: Social Responsibility, Professional Ethics, and Management; Proceedings of the 11th International Conference, Ankara, 24–27 November 2010 [Selected Papers] with number 531-546.
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social responsibility; competitiveness; business; development;
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