Dimensions Regarding the Communication-Satisfaction-Organizational Performance Relationship in the Knowledge Society

A significant problem facing modern society, which directly and immediately affects, but also indirectly, the lives of individuals, groups, and community, in general, is the problem of communication. Today, communication is the primary dimension and value of our existence, becoming omnipresent, so that it is not even perceived as a distinct activity. Its role is to facilitate interaction between people, in the environment in which they evolve, through the content of issued and received messages to achieve certain goals and transmit particular meanings. Performance and satisfaction are interdependent and separate. Performance remains influenced by individual characteristics such as competence and overall perspicacity, organizational support related to technology and resources, and work effort. Good management of internal communication leads to eliminating differences in receiving any change, with positive effects on the efficiency, credibility, and public image of the institution. The degree of vulnerability of the organization is reflected both in the discursive manifestation at the individual level and especially on organizational performance. There is a need for constant review and continuous improvement of the way an organization measures its performance.