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Connect-Active: An Innovative Recruitment Model for Potential Volunteers in Nonprofit Organizations

In: Selected Aspects of Non-Profit Organisations

Author

Listed:
  • Bernadene Erasmus

Abstract

The challenge to improve the recruitment and sustainability of a strong volunteer force within nonprofit organizations gains momentum at a time when the impact of a worldwide ageing population has the potential to stretch community services, which are heavily reliant on this "free resource," to the limit. Adroit management practice becomes critical within a complex environment in which a "one-size-fits-all" strategy is obsolete. This study of a faith-based hybrid organization in Australia uses a cross-disciplinary, multidimensional approach to develop the connect-active model (CAM) for volunteer recruitment strategy. Facilitated by a visual tool, the model depicts the interrelated and multi-faceted elements impacting on the initial volunteering process: recruitment. The proposed chapter will discuss an innovative and individualized approach to volunteer recruitment with the aim of increasing volunteer numbers in nonprofit organizations.

Suggested Citation

  • Bernadene Erasmus, 2020. "Connect-Active: An Innovative Recruitment Model for Potential Volunteers in Nonprofit Organizations," Chapters, in: Tatjana Horvat (ed.), Selected Aspects of Non-Profit Organisations, IntechOpen.
    • Handle: RePEc:ito:pchaps:194458
    DOI: 10.5772/intechopen.86372
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    More about this item

    Keywords

    volunteering; faith-based; recruitment; management;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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