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Big Data and Strategy: Theoretical Foundations and New Opportunities

In: Strategy and Behaviors in the Digital Economy

Author

Listed:
  • Matthew Mazzei
  • David Noble

Abstract

The digitization of products, processes, and business models--and the corresponding explosion of big data--has led to an evolution within business organizations. Reaching far beyond information technology's traditional role in business strategy, the implications of this big data phenomenon are considered through an exploration into what big data is, how it is currently being used by existing firms, and how it factors into strategic thinking. As different organizational approaches have developed toward big data, we use resource-based theory and organizational learning as anchoring perspectives to link this phenomenon with traditional strategic management. We also identify four avenues for future scholarship as the nature of business moves increasingly digital.

Suggested Citation

  • Matthew Mazzei & David Noble, 2020. "Big Data and Strategy: Theoretical Foundations and New Opportunities," Chapters, in: Beatrice Orlando (ed.), Strategy and Behaviors in the Digital Economy, IntechOpen.
    • Handle: RePEc:ito:pchaps:188352
    DOI: 10.5772/intechopen.84819
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    File URL: https://www.intechopen.com/chapters/65869
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    Cited by:

    1. Rosangela de Fátima Pereira Marquesone & Tereza Cristina Melo de Brito Carvalho, 2022. "Examining the Nexus between the Vs of Big Data and the Sustainable Challenges in the Textile Industry," Sustainability, MDPI, vol. 14(8), pages 1-17, April.

    More about this item

    Keywords

    big data; strategy; theory; resource-based view; organizational learning;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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