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Managing Knowledge and Information in the Process of Customer Needs Identification

Author

Listed:
  • Elzbieta Skrzypek

    (Maria Curie-Sklodowska University, Poland)

  • Grzegorz Grela

    (Maria Curie-Sklodowska University, Poland)

  • Agnieszka Piasecka

    (Maria Curie-Sklodowska University, Poland)

  • Mariusz Hofman

    (Maria Curie-Sklodowska University, Poland)

Abstract

The paper presents the role of managing knowledge and information in the process of customer needs identification. In conditions of knowledge economy knowledge and information determines competitive advantage, where knowledge on consumer and their requirements and needs is key. Findings conducted in 2011 by authors indicate that from 8 principles of the quality management expressed in ISO 10014 the most correlated with the subjective evaluation of examined economic performance of the organizations is the one with involvement of people.

Suggested Citation

  • Elzbieta Skrzypek & Grzegorz Grela & Agnieszka Piasecka & Mariusz Hofman, 2012. "Managing Knowledge and Information in the Process of Customer Needs Identification," Knowledge and Learning: Global Empowerment; Proceedings of the Management, Knowledge and Learning International Conference 2012,, International School for Social and Business Studies, Celje, Slovenia.
    • Handle: RePEc:isv:mklp12:881-889
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