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Quality as a Strategy for the Development of Competitive Advantages in the health Institutions for Achieving Business Success


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  • Veselin Dickov

    (Faculty of International Management, European University, Serbia)

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    Background: The aim of this paper is to explore the place, role and importance of modern approaches in determining the strategic position of health institutions. Methodology: This paper presents an analysis of economic indicators of business performance, and an analysis of financial indicators from the perspective of the BSC model. Results: Health care organizations achieve success in their operations of developing systems for measuring and evaluating resources from which to create strategies and develop skills. Conclusion: BSC is a framework, a way to develop the mission and strategy, which along with help, inform about the methods of evaluation of health workers on the stimulation to the past and projected future success.

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    This chapter was published in: Veselin Dickov , , pages 131-137, 2012.

    This item is provided by International School for Social and Business Studies, Celje, Slovenia in its series Knowledge and Learning: Global Empowerment; Proceedings of the Management, Knowledge and Learning International Conference 2012 with number 131-137.

    Handle: RePEc:isv:mklp12:131-137

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    Keywords: strategic analysis; economic indicators; balanced scorecard; the financial indicators; pharmaceutical marketing strategies;


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