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Analysis of Individual Entrepreneurship Activity Strategies

In: Contemporary Issues in Business and Financial Management in Eastern Europe

Author

Listed:
  • Yu.G. Chernysheva
  • G. I. Shepelenko

Abstract

The authors investigate the essence of individual entrepreneurship activities’ strategy; they provide characteristics of survival, growth, and product strategies; they also prove the reasons for overwhelming use of survival strategy compared to growth strategy to ensure individual entrepreneurship activities. The importance of forming a proper product strategy to survive in the severe competition is shown. The authors suggest estimating the compliance of the chosen strategy with the potential and opportunities of an entrepreneur and assessing risks built in the strategy. The authors also suggest monitoring the growth goals and controlling their compliance with the chosen strategy.

Suggested Citation

  • Yu.G. Chernysheva & G. I. Shepelenko, 2018. "Analysis of Individual Entrepreneurship Activity Strategies," Contemporary Studies in Economic and Financial Analysis, in: Contemporary Issues in Business and Financial Management in Eastern Europe, volume 100, pages 83-91, Emerald Group Publishing Limited.
    • Handle: RePEc:eme:csefzz:s1569-375920180000100010
    DOI: 10.1108/S1569-375920180000100010
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    More about this item

    Keywords

    Strategic development of individual entrepreneurship; growth and survival strategies; product strategy growth goals; economic development; business risks; L26; M21;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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