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The star and COVID-19: Serie A soccer celebrities and the self-narrative of contagion on social media

In: Research Handbook on Sport and COVID-19

Author

Listed:
  • Mario Tirino
  • Luca Bifulco
  • Simona Castellano

Abstract

There are several sports celebrities and more specifically soccer players who contracted COVID-19. Fame, prestige, and even an athletic body have not prevented many successful athletes around the world from being infected. To understand how they managed and still manage their status of celebrity during the contagion, keeping consistent typical elements of this status, this study investigated the presence on social media of three Serie A soccer players, with a media content analysis of their Instagram profile. In particular, four dimensions (i.e., illness, language, and reflexivity; body image; lifestyle and consumption; and relations) were defined to help with the reading of the manifestation of the illness, in a public way on social media.

Suggested Citation

  • Mario Tirino & Luca Bifulco & Simona Castellano, 2022. "The star and COVID-19: Serie A soccer celebrities and the self-narrative of contagion on social media," Chapters, in: Paul M. Pedersen (ed.), Research Handbook on Sport and COVID-19, chapter 18, pages 215-229, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:21289_18
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