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Joana César Machado
(Joana Cesar Machado)

Personal Details

First Name:Joana
Middle Name:
Last Name:Machado
Suffix:
RePEc Short-ID:pma2329

Affiliation

Católica Porto Business School
Universidade Católica Portuguesa

Porto, Portugal
http://www.catolicabs.porto.ucp.pt/
RePEc:edi:feucppt (more details at EDIRC)

Research output

as
Jump to: Working papers

Working papers

  1. José Cevada & Joana César Machado, 2015. "Private Label Brands: Benefits and Challenges - Pingo Doce Case Study," Working Papers de Gestão (Management Working Papers) 01, Católica Porto Business School, Universidade Católica Portuguesa.
  2. Tristan Klocke & Joana César Machado, 2014. "Branding as a reflection of culture - An analysis of brand consumption patterns in China," Working Papers de Gestão (Management Working Papers) 01, Católica Porto Business School, Universidade Católica Portuguesa.
  3. Teresa Lopes & Joana César Machado, 2014. "How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? The case of Catholic University of Portugal - Porto," Working Papers de Gestão (Management Working Papers) 02, Católica Porto Business School, Universidade Católica Portuguesa.
  4. Joana César Machado & Paulo Lencastre & Leonor Vacas de Carvalho & Patrício Costa, 2011. "Brand mergers: Examining consumer response to name and logo design," Working Papers de Gestão (Management Working Papers) 02, Católica Porto Business School, Universidade Católica Portuguesa.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

  1. Teresa Lopes & Joana César Machado, 2014. "How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? The case of Catholic University of Portugal - Porto," Working Papers de Gestão (Management Working Papers) 02, Católica Porto Business School, Universidade Católica Portuguesa.

    Cited by:

    1. Pažėraitė Aušra & Repovienė Rūta, 2018. "Content Marketing Decisions for Effective Internal Communication," Management of Organizations: Systematic Research, Sciendo, vol. 79(1), pages 117-130, June.

  2. Joana César Machado & Paulo Lencastre & Leonor Vacas de Carvalho & Patrício Costa, 2011. "Brand mergers: Examining consumer response to name and logo design," Working Papers de Gestão (Management Working Papers) 02, Católica Porto Business School, Universidade Católica Portuguesa.

    Cited by:

    1. Mengyue Wang & Xin Li, 2017. "Effects of the aesthetic design of icons on app downloads: evidence from an android market," Electronic Commerce Research, Springer, vol. 17(1), pages 83-102, March.

More information

Research fields, statistics, top rankings, if available.

Statistics

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Co-authorship network on CollEc

NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 4 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-MKT: Marketing (4) 2011-08-09 2014-05-04 2014-10-03 2015-03-05
  2. NEP-IPR: Intellectual Property Rights (3) 2014-05-04 2014-10-03 2015-03-05
  3. NEP-COM: Industrial Competition (1) 2015-03-05
  4. NEP-CSE: Economics of Strategic Management (1) 2014-10-03
  5. NEP-CUL: Cultural Economics (1) 2014-05-04
  6. NEP-IND: Industrial Organization (1) 2011-08-09
  7. NEP-MFD: Microfinance (1) 2015-03-05
  8. NEP-PPM: Project, Program and Portfolio Management (1) 2014-10-03
  9. NEP-TRA: Transition Economics (1) 2014-05-04

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