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Emmanuella Plakoyiannaki


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Personal Details

First Name: Emmanuella
Middle Name:
Last Name: Plakoyiannaki

RePEc Short-ID: ppl74

Email: [This author has chosen not to make the email address public]
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Department of Economics
Aristotle University of Thessaloniki
Location: Thessaloniki, Greece
Handle: RePEc:edi:deautgr (more details at EDIRC)


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Working papers

  1. Plakoyiannaki, Emmanouella & Triantos, Alexandros & Tsiotsou, Rodoula, 2010. "Creativity in Social Advertising: Developing a Conceptual Framework," Apas Papers 135, Academic Public Administration Studies Archive - APAS.


  1. Dimitratos, Pavlos & Plakoyiannaki, Emmanuella & Thanos, Ioannis C. & Förbom, Yrjö Kristian, 2014. "The overlooked distinction of multinational enterprise subsidiary learning: Its managerial and entrepreneurial learning modes," International Business Review, Elsevier, vol. 23(1), pages 102-114.
  2. Poulis, Konstantinos & Poulis, Efthimios & Plakoyiannaki, Emmanuella, 2013. "The role of context in case study selection: An international business perspective," International Business Review, Elsevier, vol. 22(1), pages 304-314.
  3. Dimitratos, Pavlos & Petrou, Andreas & Plakoyiannaki, Emmanuella & Johnson, Jeffrey E., 2011. "Strategic decision-making processes in internationalization: Does national culture of the focal firm matter?," Journal of World Business, Elsevier, vol. 46(2), pages 194-204, April.
  4. Catherine Welch & Rebecca Piekkari & Emmanuella Plakoyiannaki & Eriikka Paavilainen-M&aauml;ntym&aauml;ki, 2011. "Theorising from case studies: Towards a pluralist future for international business research," Journal of International Business Studies, Palgrave Macmillan, vol. 42(5), pages 740-762, June.
  5. Dimitratos, Pavlos & Plakoyiannaki, Emmanuella & Pitsoulaki, Antigoni & Tüselmann, Heinz Josef, 2010. "The global smaller firm in international entrepreneurship," International Business Review, Elsevier, vol. 19(6), pages 589-606, December.
  6. Emmanuella Plakoyiannaki & Nikolaos Tzokas & Pavlos Dimitratos & Michael Saren, 2008. "How Critical is Employee Orientation for Customer Relationship Management? Insights from a Case Study," Journal of Management Studies, Wiley Blackwell, vol. 45(2), pages 268-293, 03.
  7. Emmanuella Plakoyiannaki, 2004. "When Economies Change Paths—Models of Transition in China, the Central Asian Republics, Myanmar & the Nations of Former Indochine Française," Journal of International Entrepreneurship, Springer, vol. 2(4), pages 345-346, December.


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