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Identifying Business Opportunities Through Innovation

Author

Listed:
  • Wai Fong Boh

    (Nanyang Technological University, Singapore)

  • Thara Ravindran

    (Nanyang Technological University, Singapore)

Abstract

If you are an aspiring entrepreneur or a newly initiated one trying to figure out the path to traverse in the course of an uncertain entrepreneurial journey, then this book is for you. If you are a manager looking to innovate and improve your offerings, you will likely find some useful tips in this book.

Suggested Citation

  • Wai Fong Boh & Thara Ravindran, 2023. "Identifying Business Opportunities Through Innovation," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 12963.
    • Handle: RePEc:wsi:wsbook:12963
    as

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    File URL: https://www.worldscientific.com/worldscibooks/10.1142/12963
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    More about this item

    Keywords

    Business Opportunities; Entrepreneurship; Innovation; Strategies; Problem Solving; Design Thinking; Digital Transformation; Design Thinking;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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