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A Practitioner's Guide to Digital Platform Business

Author

Listed:
  • Chiraphol N Chiyachantana

    (Singapore Management University, Singapore)

  • David K Ding

    (Singapore Management University, Singapore)

  • Jack J Hong

    (Singapore Management University, Singapore)

Abstract

This book is a practitioner's guide to digital business models for entrepreneurs, business executives, MBA and undergraduate students. Balancing both frameworks and real-life case studies, it provides readers with the tools for creating successful businesses in the digital age, while at the same time serving as a cautionary tale for those who value businesses by the technology they wield and not the strategies they execute.

Suggested Citation

  • Chiraphol N Chiyachantana & David K Ding & Jack J Hong, 2022. "A Practitioner's Guide to Digital Platform Business," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 12754.
    • Handle: RePEc:wsi:wsbook:12754
    as

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    File URL: https://www.worldscientific.com/worldscibooks/10.1142/12754
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    More about this item

    Keywords

    Business Model Canvass; Digital Transformation; Entrepreneurship; Innovation; Knowledge Management; Digital Platform; Digitization; Digitalization; Disruption; Start-ups; Value Proposition;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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