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Global Business Strategy:Asian Perspective

Author

Listed:
  • Hwy-Chang Moon

    (Beijing Normal University, China & Seoul National University, South Korea & Institute for Policy and Strategy on National Competitiveness, South Korea)

Abstract

Global Business Strategy

Suggested Citation

  • Hwy-Chang Moon, 2022. "Global Business Strategy:Asian Perspective," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 12254.
    • Handle: RePEc:wsi:wsbook:12254
    as

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    File URL: https://www.worldscientific.com/worldscibooks/10.1142/12254
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    More about this item

    Keywords

    Global Business Strategy; Asian Perspective; The Basics of Strategy; Competitiveness; Competitive Strategy; Value Chain; Global Value Chain (GVC); Competitive Advantage; Apple; Starbucks; Wal-Mart; Business Model; Customer Co-Opting Strategy; Co-Creation; Toyota; Xiaomi; Strategy And Society; Generic Strategy; Five Forces Model; Operational Effectiveness; Strategic Positioning; Michael Porter; Samsung; Sony; Blue Ocean; Forecasting; The World Is Flat; Standardization; Lenovo; Hyundai; Amore Pacific; Measuring Globalization; Strategy and Technology;
    All these keywords.

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • F10 - International Economics - - Trade - - - General

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