Strategic Alliances Between Independent Film Distributors
AbstractThe monograph analyses the association between the strategic alliance of independent film distributors in Central and Eastern Europe and economic successfulness of their marketing activities. Strategic partnerships, marketing strategies and film industry are explained. The characteristics of the strategic alliances are analysed and the hypotheses are tested using the primary survey data. The empirical results have confirmed positive association of the economic successfulness and the quantity of the marketing activities of the independent film distributors with the forming of the strategic alliance. The strategic partners with the entry in the strategic alliance in the Central and Eastern Europe have obtained a better, diverse and cheaper film program. On the domestic markets they have strengthened competitiveness and remained independent.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoThis book is provided by University of Primorska Press in its series UPP Monograph Series with number 978-961-6832-09-0 and published in 2011.
Contact details of provider:
Web page: http://www.hippocampus.si
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alen Jezovnik).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.