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Business Essentials for Strategic Communicators

Author

Listed:
  • Matthew W. Ragas

    (DePaul University
    University of Florida)

  • Ron Culp

    (DePaul University)

Abstract

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Suggested Citation

  • Matthew W. Ragas & Ron Culp, 2014. "Business Essentials for Strategic Communicators," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-137-38533-8, September.
    • Handle: RePEc:pal:palbok:978-1-137-38533-8
    DOI: 10.1057/9781137385338
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    Cited by:

    1. Volk, Sophia Charlotte & Berger, Karen & Zerfaß, Ansgar & Bisswanger, Luisa & Fetzer, Marcus & Köhler, Karolin, 2017. "How to play the game. Strategic tools for managing corporate communications and creating value for your organization," Communication Insights 3, Academic Society for Management & Communication – An initiative of the Günter Thiele Foundation, Leipzig.
    2. Margarethe Wiersema & Albert Ahn & Yu Zhang, 2020. "Activist hedge fund success: The role of reputation," Strategic Management Journal, Wiley Blackwell, vol. 41(13), pages 2493-2517, December.
    3. Ibrahim KIRCOVA & Emel ESEN, 2018. "The Effect Of Corporate Reputation On Consumer Behaviour And Purchase Intentions," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 10(4), pages 21-32, December.

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