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Strategies for Electronic Commerce and the Internet

Author

Listed:
  • Henry C. Lucas, Jr.

    (University of Maryland)

Abstract

This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.

Suggested Citation

  • Henry C. Lucas, Jr., 2003. "Strategies for Electronic Commerce and the Internet," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262621738, December.
    • Handle: RePEc:mtp:titles:0262621738
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    Citations

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    Cited by:

    1. Luis Suarez‐Villa, 2003. "The E‐economy and the Rise of Technocapitalism: Networks, Firms, and Transportation," Growth and Change, Wiley Blackwell, vol. 34(4), pages 390-414, September.

    More about this item

    Keywords

    electronic commerce; the Internet; business strategies;
    All these keywords.

    JEL classification:

    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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