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Marketing si comunicare pe internet/ Marketing and Communication on the Internet (Romanian Version)

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Editor Info

  • Gabriela GROSSECK

Abstract

The paper is structured in 8 chapters in which there are approached from general to particular specific issues, both theoretical and practical, of marketing communication in the online environment. A book which aims to investigate marketing communication on the Internet is based, from the very beginning, on three highly dynamic components: communication, marketing and the Internet. Yet, it is not the place to do an analysis of communication, the marketing or the Internet. No. pg. 490, B5 JIS format

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File URL: http://edituralumen.ro/english/?p=1312
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Bibliographic Info

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This book is provided by Editura Lumen, Department of Economics in its series Books of PR and Communication with number 68 and published in 2006.

Volume: 1
Edition: 1
Handle: RePEc:lum:bookpr:68

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Web page: http://www.edituralumen.ro

Related research

Keywords: Marketing; internet; environment;

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