Marketing si comunicare pe internet/ Marketing and Communication on the Internet (Romanian Version)
AbstractThe paper is structured in 8 chapters in which there are approached from general to particular specific issues, both theoretical and practical, of marketing communication in the online environment. A book which aims to investigate marketing communication on the Internet is based, from the very beginning, on three highly dynamic components: communication, marketing and the Internet. Yet, it is not the place to do an analysis of communication, the marketing or the Internet. No. pg. 490, B5 JIS format
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Bibliographic InfoThis book is provided by Editura Lumen, Department of Economics in its series Books of PR and Communication with number 68 and published in 2006.
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Marketing; internet; environment;
Find related papers by JEL classification:
- A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate
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- O31 - Economic Development, Technological Change, and Growth - - Technological Change; Research and Development; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
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