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Marketing cinematografic/ Film Marketing (Romanian Version)


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  • Mihaela DRON


The film is not only a cultural product or industry, but a mixture of these two concepts, is a “sui generis” product, the outcome of creation and artistic-industrial construction. In the film industry, what usually sells is an idea, a concept. Each film is a unique creation, containing a mix of elements, combined in some way. It can therefore be considered as a prototype. When people buy a product that is new they first try, which is not just like in this industry, the film can be defined as a product that is sold only once.

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Bibliographic Info

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This book is provided by Editura Lumen, Department of Economics in its series Books of Marketing and Economy with number 35 and published in 2006.

Volume: 1
Edition: 1
Handle: RePEc:lum:bookmk:35

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Related research

Keywords: product or industry; Film Marketing; “sui generis” product;

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