Marketing cinematografic/ Film Marketing (Romanian Version)
AbstractThe film is not only a cultural product or industry, but a mixture of these two concepts, is a “sui generis” product, the outcome of creation and artistic-industrial construction. In the film industry, what usually sells is an idea, a concept. Each film is a unique creation, containing a mix of elements, combined in some way. It can therefore be considered as a prototype. When people buy a product that is new they first try, which is not just like in this industry, the film can be defined as a product that is sold only once.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoThis book is provided by Editura Lumen, Department of Economics in its series Books of Marketing and Economy with number 35 and published in 2006.
Contact details of provider:
Web page: http://www.edituralumen.ro
product or industry; Film Marketing; “sui generis” product;
Find related papers by JEL classification:
- A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate
- L17 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Open Source Products and Markets
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Morariu Irina).
If references are entirely missing, you can add them using this form.