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Concise Introduction to Sport Marketing

Author

Listed:
  • T. B. Cornwell
  • Steffen Jahn

Abstract

This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • T. B. Cornwell & Steffen Jahn, 2023. "Concise Introduction to Sport Marketing," Books, Edward Elgar Publishing, number 21327.
    • Handle: RePEc:elg:eebook:21327
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    File URL: https://www.elgaronline.com/view/book/9781802208412/9781802208412.xml
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    Book Chapters

    The following chapters of this book are listed in IDEAS

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