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Religion and Consumer Behaviour in Developing Nations

Editor

Listed:
  • Ayantunji Gbadamosi
  • Ayodele C. Oniku

Abstract

Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Ayantunji Gbadamosi & Ayodele C. Oniku (ed.), 2021. "Religion and Consumer Behaviour in Developing Nations," Books, Edward Elgar Publishing, number 19466.
    • Handle: RePEc:elg:eebook:19466
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    File URL: https://www.elgaronline.com/view/edcoll/9781839101021/9781839101021.xml
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    Book Chapters

    The following chapters of this book are listed in IDEAS

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