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Handbook of Research Methodologies and Design in Neuroentrepreneurship

Editor

Listed:
  • Mellani Day
  • Mary C. Boardman
  • Norris F. Krueger

Abstract

This Handbook provides an overview of neuroscience-driven research methodologies and how those methodologies might be applied to theory-based research in the nascent field of neuroentrepreneurship. It presents the current thinking and examples of pioneering work, serves as a reference for those wishing to incorporate these methods into their own research, and provides several helpful discussions on the nature of an answerable question using neuroscience techniques. It includes concrete examples of new ways to conduct research that can shed light onto such areas as decision-making and opportunity recognition, allowing us to ask different, perhaps better, questions than ever before.

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Mellani Day & Mary C. Boardman & Norris F. Krueger (ed.), 2017. "Handbook of Research Methodologies and Design in Neuroentrepreneurship," Books, Edward Elgar Publishing, number 16973.
    • Handle: RePEc:elg:eebook:16973
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    File URL: https://www.elgaronline.com/view/9781785365034.xml
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    Book Chapters

    The following chapters of this book are listed in IDEAS

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