IDEAS home Printed from https://ideas.repec.org/b/elg/eebook/13747.html
   My bibliography  Save this book

Sports Marketing

Author

Listed:
  • John A. Davis
  • Jessica Zutz Hilbert

Abstract

Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive textbook discusses relevant marketing theory and related practices within sports marketing.

Suggested Citation

  • John A. Davis & Jessica Zutz Hilbert, 2013. "Sports Marketing," Books, Edward Elgar Publishing, number 13747.
    • Handle: RePEc:elg:eebook:13747
    as

    Download full text from publisher

    File URL: http://www.e-elgar.com/shop/isbn/9781848448414
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Business and Management; Economics and Finance;

    JEL classification:

    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:elg:eebook:13747. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Darrel McCalla (email available below). General contact details of provider: http://www.e-elgar.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.