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Industrial Concentration and Advertising Intensity

Author

Listed:
  • Stanley I. Ornstein

Abstract

“Industrial Concentration and Advertising Intensity†by Stanley I. Ornstein examines the argument that there is a strong and socially harmful linkage between advertising and industrial concentration.

Suggested Citation

  • Stanley I. Ornstein, 1977. "Industrial Concentration and Advertising Intensity," Books, American Enterprise Institute, number 969587, September.
    • Handle: RePEc:aei:rpbook:969587
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    File URL: http://www.aei.org/publication/industrial-concentration-and-advertising-intensity
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    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
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    Cited by:

    1. Rogers, Richard T. & Tokle, Robert J., 1993. "Advertising Expenditures in U.S. Manufacturing Industries, 1967 and 1982," Working Papers 116112, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    2. Steve Wildman, 1982. "Economic Consequences of the Informational Characteristics of Mass Media," The American Economist, Sage Publications, vol. 26(1), pages 5-10, March.
    3. Leroux, François & Zaccour, Georges, 1984. "Structures de marché et intensité de la publicité," L'Actualité Economique, Société Canadienne de Science Economique, vol. 60(3), pages 341-354, septembre.
    4. Cotterill, Ron, 1980. "Changing Structure of Mass Media Markets: relevance for Policy Initiatives on Advertising in the Food System," Staff Paper Series 200623, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    5. Shaanan, Joseph, 1997. "Idle sunk cost capacity, entry, and profitability: An empirical study," Journal of Economics and Business, Elsevier, vol. 49(3), pages 267-283.
    6. Ward, Ronald W. & Behr, Robert M., 1979. "Revisiting the Advertising - Concentration Issue," 1979 Annual Meeting, July 29-August 1, Pullman, Washington 278214, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    7. Zellner, James A., 1984. "Persuasive And Informative Advertising Of Standardized And Non-Standard Food Products: Different Implications For Entry Barriers And Profitability," 1984 Annual Meeting, August 5-8, Ithaca, New York 279029, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    8. Pagoulatos, Emilio & Sorensen, Robert, 1979. "Foreign Trade, Protection, And Multinational Activity In U.S. Food Processing Industries," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 11(1), pages 1-7, July.
    9. Ourania Notta & Kostas Oustapassidis, 2001. "Profitability and Media Advertising in Greek Food Manufacturing Industries," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 18(1), pages 115-126, February.

    More about this item

    Keywords

    business; corporations; AEI Press; AEI Archive;
    All these keywords.

    JEL classification:

    • A - General Economics and Teaching

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