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Web 2.0 Technologies in Business: Why not?

Author

Listed:
  • Mirela Mabic

    (University of Mostar - Faculty of Economics. Mostar, Bosnia and Herzegovina)

  • Marija Lasic

    (University of Mostar - Faculty of Agriculture and Food Technology, Mostar, Bosnia and Herzegovina)

  • Jelena Zovko

    (Mostar, Bosnia and Herzegovina)

Abstract

The objective of the study was to explore the barriers or the reasons behind the insufficient use of Web 2.0 technology in companies. The empirical research was conducted among managers in companies in Bosnia and Herzegovina during 2015. The results indicate that managers see information technology infrastructure (department size, technology implementation costs) and computer illiteracy as the main barriers to intensified use of Web 2.0 technology in business. The least relevant obstacles are related to the lack of support from, and the inability to protect the data privacy and integrity in an adequate manner. The results indicate that significant efforts to promote the benefits that Web 2.0 technology brings to the business are needed, which would, in turn, significantly affect the perception of their disadvantages.

Suggested Citation

  • Mirela Mabic & Marija Lasic & Jelena Zovko, 2019. "Web 2.0 Technologies in Business: Why not?," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 17(2-B), pages 304-314.
    • Handle: RePEc:zna:indecs:v:17:y:2019:i:2-b:p:304-314
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    References listed on IDEAS

    as
    1. Datis Khajeheian, 2018. "Enterprise Social Media: Ethnographic Research on Communication in Entrepreneurial Teams," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 10(1), pages 34-46, January.
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    More about this item

    Keywords

    web 2.0; barrier; Bosnia and Herzegovina; technology; obstacles;
    All these keywords.

    JEL classification:

    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M29 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Other

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