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A Review On Marketing Loss And Channels Of Fruits And Vegetables

Author

Listed:
  • Samiksha Upreti

    (Department of Horticulture, Institute of Agriculture and Animal Science, Mahendra Ratna Multiple Campus, Ilam)

  • Sristi Thapa

    (Department of Horticulture, Institute of Agriculture and Animal Science, Mahendra Ratna Multiple Campus, Ilam)

  • Samridhi Kafle

    (Department of Horticulture, Institute of Agriculture and Animal Science, Mahendra Ratna Multiple Campus, Ilam)

  • Prashna Budhathoki

    (Department of Horticulture, Institute of Agriculture and Animal Science, Mahendra Ratna Multiple Campus, Ilam)

Abstract

Being highly perishable in nature, there is huge amount of losses of fruits and vegetables. After harvest, huge proportion of fresh fruits and vegetables are being damaged and loss worldwide. After the harvesting of horticultural produce, there undergoes various operations like grading, sorting, packaging, transportation, and storage. Lack of proper handling, transportation, storage facilities and unmanaged distribution play major role in marketing loss. There is still traditional marketing existing in Nepal where sellers have to travel long distance for hat bazar. This paper aims to describe the marketing loss and channels of fruits and vegetables. This study fills the knowledge gap of marketing losses of fruits and vegetables. Data were obtained through the related research article, books, and gather information. However, losses can be minimize by proper handling of fruits and vegetables, proper storage facilities, proper transportation facilities, cleaning, grading procedure and good market management. Then, there will be reduction of marketing losses and proper linkage between intermediaries.

Suggested Citation

  • Samiksha Upreti & Sristi Thapa & Samridhi Kafle & Prashna Budhathoki, 0. "A Review On Marketing Loss And Channels Of Fruits And Vegetables," Food & Agribusiness Management (FABM), Zibeline International Publishing, vol. 3(1), pages 25-27.
    • Handle: RePEc:zib:zbfabm:v:3:y:2022:i:1:p:25-27
    DOI: 10.26480/fabm.01.2022.25.27
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