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The digital commercialisation of US politics — 2020 and beyond

Author

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  • Chester, Jeff
  • Montgomery, Kathryn C.

Abstract

The same micro-targeted programmatic advertising that has become central to the digital media and marketing ecosystem has now migrated into election campaigns in the US and elsewhere, raising a host of issues around privacy, discrimination, and manipulation. This paper examines the digital strategies and technologies of today's political campaigns, explaining how they will be deployed in the upcoming 2020 election cycle, and assessing regulatory and policy responses — both enacted and proposed — for increasing transparency and accountability in digital politics.

Suggested Citation

  • Chester, Jeff & Montgomery, Kathryn C., 2019. "The digital commercialisation of US politics — 2020 and beyond," Internet Policy Review: Journal on Internet Regulation, Alexander von Humboldt Institute for Internet and Society (HIIG), Berlin, vol. 8(4), pages 1-23.
    • Handle: RePEc:zbw:iprjir:214102
    DOI: 10.14763/2019.4.1443
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    References listed on IDEAS

    as
    1. Chester, Jeff & Montgomery, Kathryn C., 2017. "The role of digital marketing in political campaigns," Internet Policy Review: Journal on Internet Regulation, Alexander von Humboldt Institute for Internet and Society (HIIG), Berlin, vol. 6(4), pages 1-20.
    2. Montgomery, Kathryn C., 2015. "Youth and surveillance in the Facebook era: Policy interventions and social implications," Telecommunications Policy, Elsevier, vol. 39(9), pages 771-786.
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