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Multisensory Brand Experiences in Digital Media

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  • Musiolik, Thomas Heinrich
  • Karunanayaka, Kasun
  • Cheok, Adrian David

Abstract

Sensations based on touch, taste, and smell can add new dimensions to the digital experience. This article discusses why a multisensory approach will in future be necessary for marketing brands in digital media and provides a short overview of the multisensory processing of the brain and the latest trends in multisensory technologies.

Suggested Citation

  • Musiolik, Thomas Heinrich & Karunanayaka, Kasun & Cheok, Adrian David, 2019. "Multisensory Brand Experiences in Digital Media," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 36(1), pages 52-57.
    • Handle: RePEc:zbw:hsgmrs:276024
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