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Von der Gesichtsdetektion zur Emotionsanalyse

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  • Reinhold, Michael
  • Wortmann, Christoph

Abstract

Die Begriffe Big Data, Artificial Intelligence und Machine Learning klingen wie eine Verheissung – gerade im Marketing. Konkrete Anwendungsbeispiele findet man jenseits des Leistungsportfolios von Google, IBM und Co. jedoch eher selten. Der vorliegende Beitrag nimmt sich dieser Problematik an und schildert anschaulich, wie man Gesichtsdetektion und Emotionsanalyse mittels Artifical Intelligence konkret umsetzen kann und welchen Mehrwert dies für das Marketing bietet.

Suggested Citation

  • Reinhold, Michael & Wortmann, Christoph, 2018. "Von der Gesichtsdetektion zur Emotionsanalyse," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 35(4), pages 44-50.
    • Handle: RePEc:zbw:hsgmrs:275990
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