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Mobility Industry goes Influencer Marketing

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  • Kleebinder, Hans-Peter

Abstract

Mit Influencer Marketing lassen sich besonders junge Zielgruppen erschliessen, die mit klassischer Kommunikation nur schwer zu erreichen und überzeugen sind. Einige Branchen setzen Influencer schon erfolgreich ein. Die Mobility Industry erprobt das erst. Bisherige Ergebnisse zeigen, dass gerade diese Branche aus dem Influencer Marketing grossen Nutzen ziehen kann, wenn sie es professionell und mutig einsetzt.

Suggested Citation

  • Kleebinder, Hans-Peter, 2018. "Mobility Industry goes Influencer Marketing," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 35(2), pages 58-65.
    • Handle: RePEc:zbw:hsgmrs:275971
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