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#klassikisgeil - Influencer Marketing öffnet die Klassik für die Generation YouTube

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  • Kirn, Julia
  • Kleebinder, Hans-Peter

Abstract

Was sich in der Mode, im Sport, im Design längst etabliert hat, ist für den Klassik-Markt noch Neuland: das Thema Influencer Marketing. Es macht das tradierte System klassischer Konzerte für das junge Publikum attraktiv – die Rettung für einen Markt, der sonst hierzulande vergreist.

Suggested Citation

  • Kirn, Julia & Kleebinder, Hans-Peter, 2018. "#klassikisgeil - Influencer Marketing öffnet die Klassik für die Generation YouTube," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 35(2), pages 50-57.
    • Handle: RePEc:zbw:hsgmrs:275970
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