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Digital Pricing: Warum Unternehmen im Pricing umdenken müssen

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  • Liess, Frank
  • Laupheimer, Karin

Abstract

Die Digitalisierung stellt Unternehmen vor die zentrale Herausforderung, neue digitale Leistungsangebote zu entwickeln. Um diese erfolgreich zu monetarisieren, ist ein Umdenken im Pricing erforderlich. Dieser Beitrag beschreibt anhand der Robert Bosch GmbH, wie dies gelingen kann.

Suggested Citation

  • Liess, Frank & Laupheimer, Karin, 2017. "Digital Pricing: Warum Unternehmen im Pricing umdenken müssen," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 34(6), pages 76-84.
    • Handle: RePEc:zbw:hsgmrs:275950
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