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Digitization and the Retail Landscape – 10 Theses

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  • Faßnacht, Martin
  • Schmitz, Anna-Karina

Abstract

Digitization is going to radically change the retail landscape throughout all channels and industries. This paper gives an overview of technological developments and challenges of digitization. Based on ten theses, the authors discuss the influence of digitization on the retail landscape and derive managerial implications.

Suggested Citation

  • Faßnacht, Martin & Schmitz, Anna-Karina, 2017. "Digitization and the Retail Landscape – 10 Theses," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 34(5), pages 10-17.
    • Handle: RePEc:zbw:hsgmrs:275934
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