IDEAS home Printed from https://ideas.repec.org/a/zbw/hsgmrs/275911.html
   My bibliography  Save this article

Customer Insights that drive innovative social enterprises

Author

Listed:
  • Schmidt, Steffen
  • Niedernolte, Frederik
  • Albertsen, Levke
  • de Lopez, Carina
  • Reiter, Philipp
  • Langner, Sascha

Abstract

The transformation of societies is the core business of innovative social enterprises. These hybrid organizations require deep customer insights to address the manifold needs of the public and business. The present work shows how marketing research enhanced the marketing intelligence of the social enterprise known as Little Sun, enabling the company to better promote its latest innovative product that uses "the power of sustainable light and energy to transform lives".

Suggested Citation

  • Schmidt, Steffen & Niedernolte, Frederik & Albertsen, Levke & de Lopez, Carina & Reiter, Philipp & Langner, Sascha, 2017. "Customer Insights that drive innovative social enterprises," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 34(3), pages 30-40.
    • Handle: RePEc:zbw:hsgmrs:275911
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/275911/1/MRSG_2017_3_30-40.pdf
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:hsgmrs:275911. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://imc.unisg.ch/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.