IDEAS home Printed from https://ideas.repec.org/a/zbw/hkjalm/156742.html
   My bibliography  Save this article

E-Sourcing platforms as reasonable marketing tools for suppliers

Author

Listed:
  • Göbl, Martin
  • Greiter, Thomas

Abstract

Research questions: E-sourcing platforms offer purchasing organisations often easy access to a high number of relevant suppliers, their goods and services and the accord-ing prices. For the suppliers, e-sourcing platforms are a good and easy pos-sibility to present their products and services to the relevant buyers and to get in contact with potential customers. Subject of this research will be the question, whether e-sourcing platforms are also a reasonable marketing tool for suppliers in order to address the buyers with an assimilated market-ing mix.Methods: Guidelined expert interviews were chosen in order to ensure a comparabil-ity of the results without keeping the experts from contributing own ideas. Results: E-sourcing platforms are a proper way for suppliers to market their compa-nies and products in different ways. Thereby the preferred marketing measures differ according to criteria like the company size or the offered services or goods.

Suggested Citation

  • Göbl, Martin & Greiter, Thomas, 2014. "E-Sourcing platforms as reasonable marketing tools for suppliers," Journal of Applied Leadership and Management, Hochschule Kempten - University of Applied Sciences, Professional School of Business & Technology, vol. 3, pages 38-46.
    • Handle: RePEc:zbw:hkjalm:156742
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/156742/1/13415-51425-1-PB.pdf
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:hkjalm:156742. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: http://www.journal-alm.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.