IDEAS home Printed from https://ideas.repec.org/a/zbw/espost/268842.html
   My bibliography  Save this article

The economic mechanism of marketing activity management of food enterprises

Author

Listed:
  • Abuselidze, George
  • Talavyria, Mikola
  • Vyshnivska, Bogdana
  • Bondarenko, Larisa
  • Makedon, Halyna
  • Kniazieva, Tetiana
  • Salkova, Irina

Abstract

The consumer market, the production process is focused on the target group of end consumers, which contributes to a freer choice of the marketing strategy of the enterprise. It is proved that the economic mechanism of the formation of distribution systems of enterprises is a system of interaction of sets of factors of an economic and organizational nature, subjects of mediation of their actions and means of influence, taking into account signs of belonging to the internal or external environment, directly influencing or participating in the process of forming a distribution system of products. The optimal management system of a modern enterprise in the food market should be based on a symbiosis of marketing strategic and financial planning. This will allow solving simultaneously a number of tasks of the company's management, namely, adequate and prompt response to changes in the external environment. The authors have identified the means of influencing the formation of marketing, commercial and logistics components of enterprise product distribution systems can be quite deeply differentiated, because the practical implementation of management decisions requires the involvement of a wide range of production and sales tools, which means that they can be specified only for the conditions of a particular enterprise.

Suggested Citation

  • Abuselidze, George & Talavyria, Mikola & Vyshnivska, Bogdana & Bondarenko, Larisa & Makedon, Halyna & Kniazieva, Tetiana & Salkova, Irina, 2023. "The economic mechanism of marketing activity management of food enterprises," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 371, pages 1-10.
  • Handle: RePEc:zbw:espost:268842
    DOI: 10.1051/e3sconf/202337105002
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/268842/1/Published.pdf
    Download Restriction: no

    File URL: https://libkey.io/10.1051/e3sconf/202337105002?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:espost:268842. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://edirc.repec.org/data/zbwkide.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.