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50 Jahre Arbeitsgemeinschaft für Marketing (AfM): Von Rosenheim bis nach Mainz

Author

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  • Wolf, Annett
  • Noetzel, Rötger
  • Bookhagen, Andrea

Abstract

Die Arbeitsgemeinschaft für Marketing - kurz AfM - wurde 1973 in Fulda gegründet und war lange Zeit der einzige Zusammenschluss von Hochschullehrerinnen und Hochschullehrern eines Fachgebiets. Zum 50jährigen Bestehen der AfM im Jahr 2023 fand die Jubiläumstagung in Mainz statt. Unter dem selbstkritischen Oberthema "Marketing - kann das weg?" tauschten sich 70 Professorinnen und Professoren zu Status und Zukunft des Marketing sowie zu anderen marketingfachlichen und didaktischen Fragestellungen aus.

Suggested Citation

  • Wolf, Annett & Noetzel, Rötger & Bookhagen, Andrea, 2023. "50 Jahre Arbeitsgemeinschaft für Marketing (AfM): Von Rosenheim bis nach Mainz," PraxisWISSEN Marketing: German Journal of Marketing, AfM – Arbeitsgemeinschaft für Marketing, vol. 8(01/2023), pages 7-10.
    • Handle: RePEc:zbw:afmpwm:289790
    DOI: 10.15459/95451.57
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