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On Measuring the Degree of Internationalisation

Author

Listed:
  • Branko Bogunovic

    (Croatian Telecom, Zagreb, Croatia)

Abstract

The paper critically reviews various definitions, parameters, and models of measuring the degree of internationalisation of companies. It suggests some new elements to be included in such studies in the future.

Suggested Citation

  • Branko Bogunovic, 2006. "On Measuring the Degree of Internationalisation," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 9(1), pages 99-108, May.
    • Handle: RePEc:zag:zirebs:v:9:y:2006:i:1:p:99-108
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    More about this item

    Keywords

    assets; internationalisation; management; revenues; ‘soft’ parameters;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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