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The Entrepreneur-Investor Charismatic Relationship: A Dramaturgical Approach

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  • JUITA-ELENA (WIE) YUSUF

    (Department of Urban Studies and Public Administration, College of Business and Public Administration, Old Dominion University, 2096 Constant Hall, Norfolk, VA 23529, USA)

Abstract

This paper presents a dramaturgical approach to understanding the entrepreneur-investor charismatic relationship in the context of the entrepreneur's business plan presentation to outside investors. This approach highlights how entrepreneurs can behave in the presence of investors and how impression management tools can be utilized to develop a successful business plan presentation. Business plan presentations by winners of the 2008 Moot Corp Competition are used to illustrate the charismatic relationship and the impression management techniques that can be used by entrepreneurs in their efforts to project charisma.

Suggested Citation

  • Juita-Elena (Wie) Yusuf, 2011. "The Entrepreneur-Investor Charismatic Relationship: A Dramaturgical Approach," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 19(04), pages 373-396.
    • Handle: RePEc:wsi:jecxxx:v:19:y:2011:i:04:n:s0218495811000805
    DOI: 10.1142/S0218495811000805
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    References listed on IDEAS

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    1. -, 1991. "Informe de actividades enero-junio de 1991," Sede de la CEPAL en Santiago (Estudios e Investigaciones) 32672, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL).
    2. anonymous, 1991. "Interview with David W. Mullins Jr," The Region, Federal Reserve Bank of Minneapolis, issue Sept.
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