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Wal-Mart Into The Uk

Author

Listed:
  • STEPHEN J. ARNOLD

    (School of Business, Queen's University, Canada)

  • JOHN FERNIE

    (School of Management, Heriot-Watt University, Scotland)

Abstract

The purpose of this case is to assess the long-term opportunity for Wal-Mart in the UK market. To make this assessment, the potential reaction of consumers, employees and competitors must be considered. The likely method of market entry must also be assessed.

Suggested Citation

  • Stephen J. Arnold & John Fernie, 1999. "Wal-Mart Into The Uk," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 7(04), pages 407-416.
    • Handle: RePEc:wsi:jecxxx:v:07:y:1999:i:04:n:s0218495899000248
    DOI: 10.1142/S0218495899000248
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