Exploring the Role of E-Entrepreneurship in Fostering Future Green Economy and Environmental Policies: A Study on Saudi Women Entrepreneurs

This study examines the role of e-entrepreneurship in fostering the future economy, with a specific focus on Saudi women entrepreneurs. The emergence of digital technologies and the internet has opened up new opportunities for entrepreneurship, especially for women facing traditional barriers to business participation. In particular, the Kingdom of Saudi Arabia (KSA) has witnessed many women entrepreneurs who leverage e-commerce platforms to establish and grow their businesses. Combining e-entrepreneurship with environmental conscience depicts a future in which sustainable development and economic prosperity coexist. This research will explore the motivations, challenges, and strategies employed by Saudi women entrepreneurs in the e-commerce sector and analyse the impact of their entrepreneurial activities on the future economy. The study followed a quantitative and post-positivist approach. Data were collected cross-sectionally from the women working in different start-ups in the big cities of KSA. The study adopted the systematic random sampling approach to reach the respondents. A total of 500 questionnaires were distributed. However, 388 were included for analysis after the screening process. The findings reveal that e-entrepreneurial significantly impacts women’s entrepreneurial and economic growth. Moreover, Entrepreneurial self-efficiency significantly mediates the relationship between women’s entrepreneurial and economic growth. The findings comprehensively understand complex dynamics and guide future research and practical applications in related domains. Furthermore, the study found that Saudi women entrepreneurs should receive financial and technical support to initiate their ventures. Moreover, policy recommendations of the study demand addressing cultural barriers and fostering an enabling environment for their entrepreneurial endeavours.