IDEAS home Printed from https://ideas.repec.org/a/wsi/ijitmx/v10y2013i01ns021987701350003x.html
   My bibliography  Save this article

The Strategy Of The Technology Industry For Outsourcing Public Relations: The Case Of Taiwanese Corporations

Author

Listed:
  • MING-CHIA CHEN

    (Department of Hospitality Management of Ming-Dao University, No. 12, Fugkung Rd., Fusing Industrial District, Changhua County 506, Taiwan (ROC))

  • MING-JIAN SHEN

    (Department of Accounting Information, Takming University of Science and Technology, No. 56, Sec. 1, Huanshan Rd., Neihu District, Taipei City 11451, Taiwan (ROC))

  • CALVIN S. WENG

    (Department of Banking and Finance, Takming University of Science and Technology, No. 56, Sec. 1, Huanshan Rd., Neihu District Taipei City 11451, Taiwan (ROC))

Abstract

This study used qualitative methods to collect interview data from six technology companies and applied content analysis to interpret the data. The purpose was to describe the decision-making model in the outsourcing of public relations (PR) by technology corporations to PR agencies. Results indicated that during the process of outsourcing PR, complicated relationships existed among various concepts, and the relationships were more complex than linear relationships. Within the organization, the developmental stage of its PR, the target characteristics of its PR, accumulation of individual and organizational PR abilities, and its characteristics of performance evaluation all significantly influenced the planning, execution, assessment, and development of PR abilities. Factors external to the organization, such as different environmental demands and the characteristics of PR agencies, affected the viewpoints, selection criteria, and decision-making processes of organizations with regard to outsourcing PR. The individual abilities of organizational staff, accumulation of PR ability, and outsourcing characteristics were all important concepts that determined whether technology companies outsourced their PR management. Due to diversified environmental demands, conflicts may arise from the various demands placed on the organization.

Suggested Citation

  • Ming-Chia Chen & Ming-Jian Shen & Calvin S. Weng, 2013. "The Strategy Of The Technology Industry For Outsourcing Public Relations: The Case Of Taiwanese Corporations," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 10(01), pages 1-15.
    • Handle: RePEc:wsi:ijitmx:v:10:y:2013:i:01:n:s021987701350003x
    DOI: 10.1142/S021987701350003X
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S021987701350003X
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1142/S021987701350003X?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Steven Globerman & Aidan Vining, 2004. "The Outsourcing Decision: A Strategic Framework," International Trade 0404007, University Library of Munich, Germany.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.

      Corrections

      All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:ijitmx:v:10:y:2013:i:01:n:s021987701350003x. See general information about how to correct material in RePEc.

      If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

      If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

      If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

      For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/ijitm/ijitm.shtml .

      Please note that corrections may take a couple of weeks to filter through the various RePEc services.

      IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.