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Addressing The Cognitive And Social Influence Inhibitors During The Ideation Stages Of Technology Roadmapping Workshops

Author

Listed:
  • CLIVE KERR

    (Centre for Technology Management, Institute for Manufacturing, University of Cambridge, 17 Charles Babbage Road, Cambridge, CB3 0FS, United Kingdom)

  • ROBERT PHAAL

    (Centre for Technology Management, Institute for Manufacturing, University of Cambridge, 17 Charles Babbage Road, Cambridge, CB3 0FS, United Kingdom)

  • DAVID PROBERT

    (Centre for Technology Management, Institute for Manufacturing, University of Cambridge, 17 Charles Babbage Road, Cambridge, CB3 0FS, United Kingdom)

Abstract

The front-end of a roadmapping workshop typically consists of a brainstorming activity. The premise of which is to capture and share as many ideas as possible — to induce cognitive stimulation — resulting in a greater overall group performance in terms of the number, variety and originality of ideas. However, workshops are subjected to underlying cognitive and social processes with their associated downsides for group interaction. They include: production blocking, evaluation apprehension, free riding/social loafing, low norm setting/matching. Facilitation actions and process adjustments to counter such negative factors have been identified so as to improve the running of roadmapping workshops.

Suggested Citation

  • Clive Kerr & Robert Phaal & David Probert, 2012. "Addressing The Cognitive And Social Influence Inhibitors During The Ideation Stages Of Technology Roadmapping Workshops," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 9(06), pages 1-20.
    • Handle: RePEc:wsi:ijitmx:v:09:y:2012:i:06:n:s0219877012500460
    DOI: 10.1142/S0219877012500460
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    Cited by:

    1. Noh, Heeyong & Kim, Kyuwoong & Song, Young-Keun & Lee, Sungjoo, 2021. "Opportunity-driven technology roadmapping: The case of 5G mobile services," Technological Forecasting and Social Change, Elsevier, vol. 163(C).

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