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Strategic Management Of Innovation: Managing Exploration-Exploitation By Balancing Creativity And Constraint

Author

Listed:
  • ALF STEINAR SÆTRE

    (Norwegian University of Science and Technology, Department of Industrial Economics and Technology Management, Alfred Getzv. 1, 7491 Trondheim, Norway)

  • ERIC BRUN

    (Department of Business Administration, University of Stavanger, N-4036 Stavanger, Norway)

Abstract

This paper offers a model for effectively managing ambiguity at the fuzzy front end of innovation projects. We conducted in-depth studies of four new product development projects from the medical device industry. Through the abductive process of iterative grounded theory we built a model of the management of ambiguity. The model we propose shows that innovation teams that have a higher tolerance for ambiguity are better able to exploit it. The successful management of ambiguity in innovation projects rests upon the balancing of opposing needs.

Suggested Citation

  • Alf Steinar Sætre & Eric Brun, 2012. "Strategic Management Of Innovation: Managing Exploration-Exploitation By Balancing Creativity And Constraint," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 9(04), pages 1-24.
    • Handle: RePEc:wsi:ijitmx:v:09:y:2012:i:04:n:s0219877012500253
    DOI: 10.1142/S0219877012500253
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    Cited by:

    1. Eric Christian Brun, 2016. "Ambidexterity and Ambiguity: The Link Between Ambiguity Management and Contextual Ambidexterity in Innovation," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 13(04), pages 1-29, August.
    2. Kasper Edwards & Robert G. Cooper & Tomas Vedsmand & Giulia Nardelli, 2019. "Evaluating the Agile-Stage-Gate Hybrid Model: Experiences From Three SME Manufacturing Firms," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(08), pages 1-32, December.

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