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A Comparative Study Of Performance Of The Design Strategic Groups And Design Strategies

Author

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  • WEN-CHIH CHANG

    (Graduate School of Design, National Taiwan University of Science and Technology, 43 Keelung Road, Section 4, Taipei 106, Taiwan, ROC)

  • YEN HSU

    (Graduate School of Design, National Taiwan University of Science and Technology, 43 Keelung Road, Section 4, Taipei 106, Taiwan, ROC)

Abstract

The results generated from a questionnaire survey conducted in the period of 2002 to 2003 have shown that Taiwanese home appliance firms' product design strategy can be classified into passive response, aggressive response, and R&D focus groups according to characteristics classified by factor analysis and cluster analysis. Differences in issues related to the design strategy adopted by each group are highlighted from case studies. Performance in new product development differs among strategic groups. Overall, the aggressive response group performs the best, followed by the R&D focus group, and finally the passive response group. Some relationships between the design strategy related issues adopted by each strategic group and performance have been found after comparisons between them.

Suggested Citation

  • Wen-Chih Chang & Yen Hsu, 2004. "A Comparative Study Of Performance Of The Design Strategic Groups And Design Strategies," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 1(04), pages 373-392.
    • Handle: RePEc:wsi:ijitmx:v:01:y:2004:i:04:n:s0219877004000271
    DOI: 10.1142/S0219877004000271
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    Cited by:

    1. Yen Hsu, 2012. "Linking Design, Marketing, and Innovation: Managing the Connection for Competitive Advantage," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 3(6), pages 333-346, December.

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