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Development Of Manufacturer-Retailer Relationships Through Collaborative Management: A Case Study

Author

Listed:
  • MU-CHEN CHEN

    (Department of Business Management, National Taipei University of Technology, No. 1, Section 3, Chung-Hsiao E. Road, Taipei 106, Taiwan, ROC)

  • HSU-HWA CHANG

    (Department of Business Administration, National Taipei College of Business, No. 321, Section 1, Chinan Road, Taipei 106, Taiwan, ROC)

  • SHUEN-CHIEH CHANG

    (Department of Industrial Engineering and Management, National Yunlin University of Science and Technology, No. 123, Section 3, University Road, Touliu, Yunlin 640, Taiwan, ROC)

  • SHIH-MING CHEN

    (Rexon Industrial Corp., Ltd., Taichung, No. 261 Jenhwa Road, Dalih, Taichung 412, Taiwan, ROC)

Abstract

Nowadays enterprises are facing many challenges such as global competition and thin profits. Consequently, enterprises have changed their focus from cost reduction and quality improvement to quick customer response and innovative services. In recent decades, enterprises have developed advanced industry initiatives to improve efficiency by supply chain management. Effective supply chain management is not achievable by any single enterprise, but instead requires a virtual entity of integrated supply chain partners. They have the insightful commitment of real-time information sharing and collaborative management. Under such a circumstance, an initiative of collaborative management, Collaborative Planning, Forecasting, and Replenishment (CPFR), has recently been developed and implemented in the industry. In this paper, a case study of CPFR implementation in Rexon, Taiwan is conducted to provide a reference to other enterprises. Rexon's primary purpose of implementing CPFR is to strengthen its retail partnership, improve the accuracy of demand forecasts, and reduce inventory cost and other related operational costs.

Suggested Citation

  • Mu-Chen Chen & Hsu-Hwa Chang & Shuen-Chieh Chang & Shih-Ming Chen, 2004. "Development Of Manufacturer-Retailer Relationships Through Collaborative Management: A Case Study," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 1(03), pages 307-323.
    • Handle: RePEc:wsi:ijitmx:v:01:y:2004:i:03:n:s0219877004000210
    DOI: 10.1142/S0219877004000210
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