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Extending The Measurement Of Tangibles To Intangibles

Author

Listed:
  • THOMAS L. SAATY

    (322 Mervis Hall, University of Pittsburgh, Pittsburgh, PA 16260, USA)

  • MUJGAN SAGIR

    (Eskisehir Osmangazi University, Eskisehir, Turkey)

Abstract

Tangibles have measurements generally on ratio scales with arbitrary units that are always interpreted by using judgments as to what particular purpose the measurements serve. How two measurements on a ratio scale are related with respect to dominance leads to forming their ratio which is a dimensionless number. The judgment of an expert can be used to estimate this ratio when the objects are homogeneous. The process of using judgments to make comparisons is then extended by clustering and using pivots to measure inhomogeneous objects or criteria. The paper shows the generality of the analytic network process (AHP) as a method of measurement comparing it with direct measurement and with the utility approach through an example. It is also shown with an application from economics that the judgment process can be sufficiently accurate to produce numerical outcomes that are close to what one obtains by conventional methods, thus serving to validate its use in the measurement of intangibles when informed people are involved.

Suggested Citation

  • Thomas L. Saaty & Mujgan Sagir, 2009. "Extending The Measurement Of Tangibles To Intangibles," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 8(01), pages 7-27.
    • Handle: RePEc:wsi:ijitdm:v:08:y:2009:i:01:n:s0219622009003247
    DOI: 10.1142/S0219622009003247
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    Cited by:

    1. Abdulwaheed Tella & Abdul-Lateef Balogun, 2020. "Ensemble fuzzy MCDM for spatial assessment of flood susceptibility in Ibadan, Nigeria," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 104(3), pages 2277-2306, December.
    2. Jan Vlachý, 2016. "Valuation of Contractual Assets Using Statistical Simulation," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 10(2), June.
    3. Lenin, Vera-Montenegro & Baviera-Puig, Amparo & García-Álvarez-Coque, José-María, 2014. "Multi-Criteria Methodology: AHP and Fuzzy Logic in the Selection of Post-Harvest Technology for Smallholder Cocoa Production," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(2), pages 1-18, May.

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