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Search Far And Deep: Focus Of Open Search Strategy As Driver Of Firm'S Innovation Performance

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  • KAISA HENTTONEN

    (Lappeenranta University of Technology, School of Business, PO Box 20, FI-53851 Lappeenranta, Finland)

  • PAAVO RITALA

    (Lappeenranta University of Technology, School of Business, PO Box 20, FI-53851 Lappeenranta, Finland)

Abstract

The effects of open search strategies (i. e., search for firm-external knowledge) on firm-level innovation performance are still ambiguous in the existing literature. We introduce the concepts of focused search strategy and multi-focus search strategy as differentiating factors for a firm. The results of a cross-industrial survey from Finnish markets suggest that applying one focused search strategy intensively generally enhances the firm-level innovation performance. It also seems that emphasizing multiple search strategies intensively improves performance even more, and that the effect becomes stronger, the greater the number of knowledge sources used. Furthermore, the results show that firm-specific technological capabilities have a negative moderating effect in terms of highly focused search strategies, but this diminishes when the focus gets more diverse.

Suggested Citation

  • Kaisa Henttonen & Paavo Ritala, 2013. "Search Far And Deep: Focus Of Open Search Strategy As Driver Of Firm'S Innovation Performance," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 17(03), pages 1-20.
    • Handle: RePEc:wsi:ijimxx:v:17:y:2013:i:03:n:s1363919613400070
    DOI: 10.1142/S1363919613400070
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    References listed on IDEAS

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    1. K, S Chalapati Rao & Dhar, Biswajit, 2011. "India's FDI Inflows: Trends and Concepts," MPRA Paper 29153, University Library of Munich, Germany.
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    Cited by:

    1. John K. Christiansen & Marta Gasparin & Claus Varnes & Ina Augustin, 2016. "How Complaining Customers Make Companies Listen And Influence Product Development," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(01), pages 1-31, January.
    2. Denicolai, Stefano & Ramirez, Matias & Tidd, Joe, 2016. "Overcoming the false dichotomy between internal R&D and external knowledge acquisition: Absorptive capacity dynamics over time," Technological Forecasting and Social Change, Elsevier, vol. 104(C), pages 57-65.
    3. Michaela Kotkova Striteska & Viktor Prokop, 2020. "Dynamic Innovation Strategy Model in Practice of Innovation Leaders and Followers in CEE Countries—A Prerequisite for Building Innovative Ecosystems," Sustainability, MDPI, vol. 12(9), pages 1-20, May.
    4. József Tóth & Giuseppina Rizzo, 2020. "Search Strategies in Innovation Networks: The Case of the Hungarian Food Industry," Sustainability, MDPI, vol. 12(5), pages 1-18, February.
    5. Zhu, Peiyu & Miao, Xiaoming & Jin, Shumo & Moehler, Robert, 2023. "Transactive memory system, boundary-spanning search and business model innovation: the moderating role of environmental dynamism," Technovation, Elsevier, vol. 128(C).

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