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Understanding Innovation Adoption: Effects Of Orientation, Pressure And Control On Adoption Intentions

Author

Listed:
  • KERRIE UNSWORTH

    (University of Western Australia Crawley, WA, Australia)

  • SUKANLAYA SAWANG

    (University of Western Australia Crawley, WA, Australia)

  • JENNIFER MURRAY

    (University of Western Australia Crawley, WA, Australia)

  • PAUL NORMAN

    (University of Western Australia Crawley, WA, Australia)

  • TAMMA SORBELLO

    (University of Western Australia Crawley, WA, Australia)

Abstract

We develop and test a theoretically-based integrative framework of key proximal factors (orientation, pressure, and control) that helps to explain the effects of more general factors (the organisation's strategy, structure, and environment) on intentions to adopt an innovation one year later. Senior managers from 134 organizations were surveyed and confirmatory factor analyses showed that these hypothesized core factors provided a good fit to the data, indicating that our framework can provide a theoretical base to the previous, largely atheoretical, literature. Moreover, in a subgroup of 63 organizations, control mediated the effects of organizational strategy and centralisation on organizational innovation adoption intentions one year later. We suggest this model of core factors enables researchers to understand why certain variables are important to organisational innovation adoption and promotes identification of fertile research areas around orientation, pressure and control, and it enables managers to focus on the most proximal triggers for increasing innovation adoption.

Suggested Citation

  • Kerrie Unsworth & Sukanlaya Sawang & Jennifer Murray & Paul Norman & Tamma Sorbello, 2012. "Understanding Innovation Adoption: Effects Of Orientation, Pressure And Control On Adoption Intentions," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 16(01), pages 1-35.
    • Handle: RePEc:wsi:ijimxx:v:16:y:2012:i:01:n:s1363919611003593
    DOI: 10.1142/S1363919611003593
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    References listed on IDEAS

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    1. anonymous, 1996. "Profile of James Tobin," The Region, Federal Reserve Bank of Minneapolis, vol. 10(Dec), pages 28-37.
    2. Unknown, 1996. "Arer Reviewers, June 1995-May 1996," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 25(2), pages 1-1, October.
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    Cited by:

    1. Nomita Sharma, 2017. "Innovative Behaviour Of Indian Micro Small And Medium Enterprises: An Empirical Study," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(07), pages 1-19, October.
    2. Jack Adams & Ozgur Dedehayir & Peter O’Connor & Tomi Nokelainen, 2019. "Who Are The Adopters Of Retro-Technology?," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(08), pages 1-18, December.
    3. Naeini, Ali Bonyadi & Zamani, Mehdi & Daim, Tugrul U. & Sharma, Mahak & Yalcin, Haydar, 2022. "Conceptual structure and perspectives on “innovation management”: A bibliometric review," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
    4. Gian Luca Casali & Roxanne Zolin & Sukanlaya Sawang, 2016. "Do Smes Cluster Around Innovation Activities? Discovering Active, Incremental And Opportunistic Innovators," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(07), pages 1-24, October.

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