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Online Channels And Innovation: Are Users Being Empowered And Involved?

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  • KRISTINA RISOM JESPERSEN

    (Aarhus University, Department of Economics and Business, Bartholins Allé 10, DK-8000 Aarhus C., Denmark)

Abstract

Innovation literature points directly to the Internet and the various form of online channels that companies can implemented as part of user involvement and empowerment in innovation. Yet implementing open innovation requires that online channels lead to user involvement. Online channels can be used for different purposes and will not by themselves create open innovation. This paper therefore analyzes the capability of companies to implement open innovation through use of online channels. The results show that there is a fine line between user involvement and customer orientation. Online channels do not necessarily empower users in the innovation process. In addition, the paper find that on B2C markets pioneering users hold an unrealized innovative potential that could benefit the diffusion of open innovation in these markets.

Suggested Citation

  • Kristina Risom Jespersen, 2011. "Online Channels And Innovation: Are Users Being Empowered And Involved?," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 15(06), pages 1141-1159.
    • Handle: RePEc:wsi:ijimxx:v:15:y:2011:i:06:n:s1363919611003684
    DOI: 10.1142/S1363919611003684
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    References listed on IDEAS

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    Cited by:

    1. Corral de Zubielqui, Graciela & Fryges, Helmut & Jones, Janice, 2019. "Social media, open innovation & HRM: Implications for performance," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 334-347.
    2. Martin Meißner & Michelle D. Haurand & Christian Stummer, 2019. "With a Little Help from My Customers: The Influence of Customer Empowerment on Consumers’ Perceptions of Well-Established Brands," World Scientific Book Chapters, in: Alexander Brem & Joe Tidd & Tugrul Daim (ed.), Managing Innovation Understanding and Motivating Crowds, chapter 14, pages 367-394, World Scientific Publishing Co. Pte. Ltd..
    3. Andreas Braun & Laura Bockelmann, 2016. "An Individual Perspective On Open Innovation Capabilities In The Context Of Haute Cuisine," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(01), pages 1-24, January.
    4. Slavica Rocheska & Olivera Kostoska & Marjan Angeleski & Gjorgji Mancheski, 2014. "User-Driven Innovation: Towards A New Innovation Paradigm," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 12(1), pages 31-41.

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